Sadia: Bubble Wrap by DDB Sao Paulo for Sadia

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Sadia: Bubble Wrap

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Industry Grocery and Other foods
Media Print, Magazine & Newspaper
Market Brazil
Agency DDB Sao Paulo
Executive Creative Director Marco Versolato, Jaques Lewkowicz
Creative Director Guilherme Jahara, Marcio Ribas, Luciano Lincoln, Wilson Mateos
Copywriter Alessandra Pereira
Photographer Rodrigo Ribeiro
Illustrator Ronaldo Tavares
Released June 2012

Credits & Description

Category: Food
Brand: Sadia Hot Pocket Pizza
Agency: DDB Brasil
Country: Brazil
Hot Pocket is a practical meal option for young people. The pizza, when prepared in the microwave oven, is ready in 1 minute and 15 seconds.
Using the productâs unique proposition, the adsâ idea shows that whoever is eating Hot Pocket Pizza can use their meal time for other activities besides eating.
The productâs format can be interpreted as part of a chart, showing the foodâs preparation time and the time left. Whatâs left is of the personâs choice on how to use it.
Category: Food
Client: Sadia Hot Pocket Pizza
Agency: DDB Brasil
Country: Brazil
Account team: /Andrei Sanches Croisfelt/Daniel Malavazzi Mariotto/Adriana Barreto
Chief Creative Director: Sergio Valente
Executive Creative Director: marco versolato
Creative Director: Wilson Mateos
Creative Director: Guilherme Jahara
Creative Director: LUCIANO LINCOLN
Art Director: Ronaldo Tavares
Copywriter: Alessandra Pereira
Account Director: Monica de Carvalho
Photographer: Rodrigo Ribeiro
Illustrator: Ronaldo Tavares
Art Buyer: Clariana Da Costa/Alessandra Salles
Advertiser's Supervisor: Eduardo Bernstein
Mockup: Alexandre Braz