NEW YEAR by Kong Amsterdam for GOVERNMENT/MINISTRY OF HOME AFFAIRS

NEW YEAR

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Netherlands
Agency Kong Amsterdam
Director Roel Welling
Art Director Yacco Vijn
Released December 2009

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness
Advertiser: GOVERNMENT/MINISTRY OF HOME AFFAIRS
Product/Service: SAFER STREETS
Agency: KONG
Date of First Appearance: Dec 7 2009 12:00AM
Entrant Company: KONG , Amsterdam, THE NETHERLANDS
Entry URL: http://award-entry.com/saferstreets_newyearseve/
Creative Director: Yacco Vijn (Kong)
Managing Director: Peggy Wijtzes (Kong)
Advisor Campaign Management: Nick van Gaalen (Public Information and Communication Office)
Junior Advisor Campaign Management: Renske van Hartevelt (Public Information and Communication Office)
Communications Consultant: Angelique van Drunen (Ministry of Home Affairs)
Communications Consultant: Henk van Dijk (Ministry of Home Affairs)
Project Manager: Tisha Hoppenbrouwers (Kong)
Art Director: Yacco Vijn (Kong)
Audio Visual Producer: Linda Kiphardt (N=5)
Director: Roel Welling (Comrad)
Online Production: Mario Piepenbrink (Refunk)

English Synopsis
The Dutch government asked us to develop an interactive campaign that had to get across what you can (and should) do when you see physical aggression against public workers, such as ambulance staff and train conductors, on the street. We all know them: those little films of aggressive street scenes shot spontaneously by bystanders and uploaded onto sites like YouTube, and other mass-media and agenda-setting sites. Films that tend to infuriate people, because they beg the question 'Why doesn’t someone do something?' We put similar films on those same sites, with the difference that now you can actually do something.