Safety Cycling Print Cycling Safety: Make way by DDB Singapore

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Cycling Safety: Make way

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Industry Traffic safety
Media Print, Magazine & Newspaper
Market Singapore
Agency DDB Singapore
Copywriter Andrew Van Hook
Designer Thomas Yang, Huang Yizhen
Released April 2013

Credits & Description

Category: Public interest
Brand: Safety Cycling
Agency: DDB Singapore
Country: Singapore
Taking into account that cyclists are among the most vulnerable road users, media agency network OMD has launched a quirky outdoor campaign to create awareness on road safety targeting cyclists and motorists in Singapore. Partnering with Omnicom creative agency network DDB, and outdoor media solutions provider, Clear Channel, OMD launched 'Share the Road' an outdoor advertising campaign today, as part of OMDs social and corporate responsibility program.

Category: Public interest
Client: Safety Cycling
Agency: DDB Singapore
Country: Singapore
Creative team: laura gordon
Creative team: Genevieve Chen
Creative team: Arundhati Saha
Copywriter: Andrew Hook
Designer: Thomas Yang
Designer: Huang Yizhen