Sage Print Sage: jockey by BrandMatters

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Sage: jockey

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Industry Business equipment & services
Media Print, Magazine & Newspaper
Market Australia
Agency BrandMatters
Photographer Toby Dixon
Released May 2011

Credits & Description

Sage Business Solutions has launched a national brand print campaign through Sydney agency BrandMatters. Aimed at CEOs, CFOs and other decision makers, the campaign draws on the insight that to stay competitive in the post GFC era, investment in technology is considered as crucial as investing in staff - if a business is using dated or inadequate software, it can be as detrimental as having the wrong people. The four double page spreads were shot by photographer Toby Dixon and will appear in business magazines and broadsheet press.

Category: Business equipment & services
Client: sage
Agency: BrandMatters
Production: 2c
Country: Australia
Campaign file: Download campaign file
Senior Art Director: Bettina Clark
Senior Copywriter: Carolyn Diamond
Photographer: Toby Dixon
Senior Account Director: David Tarr