|Industry||Business equipment & services|
|Media||Print, Magazine & Newspaper|
Credits & Description
Sage Business Solutions has launched a national brand print campaign through Sydney agency BrandMatters. Aimed at CEOs, CFOs and other decision makers, the campaign draws on the insight that to stay competitive in the post GFC era, investment in technology is considered as crucial as investing in staff - if a business is using dated or inadequate software, it can be as detrimental as having the wrong people. The four double page spreads were shot by photographer Toby Dixon and will appear in business magazines and broadsheet press.