Salora Print Drive Safe, 2 by Bei Confluence

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Drive Safe, 2

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Industry Traffic safety
Media Print, Magazine & Newspaper
Market India
Agency Bei Confluence
Executive Creative Director Anwar Abbas
Art Director Sonu Chandra
Copywriter Manish Ranjan, Sidharth Ghosh
Released December 2014

Credits & Description

The poster campaign is to create a shock value, an impact that stays in the minds of people who watch it. People ignore the fatal repercussions, this clearly shows what a simple text while driving can lead to.
Category: Health & safety
Client: Salora International Limited
Agency: BEI Confluence Communication
Country: India
Creative Director: Anwar Abbas
Executive Creative Director: Anwar Abbas
Art Director: Sonu Chandra
Copywriter: Manish Ranjan
Copywriter: Sidharth Ghosh