The Samaritans Print The Hidden Pain, I'm Fine / Save Me by Publicis Singapore

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The Hidden Pain, I'm Fine / Save Me

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Singapore
Agency Publicis Singapore
Photographer Sebastian Siah Of Shooting Gallery Asia
Released June 2013

Credits & Description

Pain isnât always obvious, but the signs are there if you read them. To show how we often miss the warning signs, we created ambigrams and printed the ads with the logo and tagline upside down in magazines. At first glance, the reader sees a positive phrase. But when the ad is inverted, the copy reveals a sentiment quite the opposite â revealing the hidden feelings of those who are lost and depressed.
Category: Public interest
Client: Samaritans of Singapore (SOS)
Agency: Publicis Singapore
Country: Singapore
Photographer Producer: Michael Kan
Chief Creative Director: Erik Vervroegen
Chief Creative Officer: Ajay Thrivikraman
Associate CD / Art Director: kris ng
Senior Art Director: Jia Ying Goh
Senior Copywriter: Pei Ling Ho
Agency Producer: Lynn Cheng
Photographer: Sebastian Siah Shooting Gallery Asia
Retoucher: Issac Aloysius Goh