POP-UP by Cheil Johannesburg for Samsung

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POP-UP

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Industry TV
Media Print, Magazine & Newspaper
Market South Africa
Agency Cheil Johannesburg
Art Director Derek Postmus
Photographer Clive Stewart
Account Supervisor Cristina Peral
Typographer Warren Sassenberg
Illustrator Paul Vermeulen
Released August 2010

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: SAMSUNG
Product/Service: 3D LED TV
Agency: CHEIL WORLDWIDE (SOUTH AFRICA)
Type Of Ad: Magazine
Date of First Appearance: Aug 1 2010
Entrant Company: CHEIL WORLDWIDE (SOUTH AFRICA), Johannesburg, SOUTH AFRICA
Creative Director: Derek Postmus
Copywriter: Derek Postmus/Warren Sassenberg
Art Director: Warren Sassenberg/Derek Postmus
Photographer: Clive Stewart
Illustrator: Paul Vermeulen
Typographer: Warren Sassenberg
Art Buyer: Candice Collett/Red Hot Ops
Account Supervisor: Cristina Peral
Advertiser's Supervisor: Corrie Labuschagne

English Translation of Main Headlines
Samsung 3D LED TVs produce such an amazing 3D experience that you feel like
you’re part of the action. To demonstrate it, we created a three-dimensional pop-up 
in FHM
in which the audience is made to feel like they’re the ones who get to apply 
the cream to the
model on the FHM photo shoot.

This was the first time that this type of three-dimensional pop-up was undertaken 
by FHM in South Africa.