DOO-GEUN DOO-GEUN TOMORROW by The Chosun Ilbo for Samsung

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DOO-GEUN DOO-GEUN TOMORROW

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Industry Cell phones, Smartphones & Accessories, Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market South Korea
Agency The Chosun Ilbo
Creative Director Se-Ho Kwon
Art Director Hwan Chul So, Jeong Ki Seo
Copywriter Jun Hwa Jung
Illustrator Yun Joo Kwon
Released October 2009

Credits & Description

Category: Corporate Image
Advertiser: SAMSUNG
Product/Service: SOLAR POWERED MOBILE PHONE
Agency: THE CHOSUN ILBO
Creative Director: Se Ho Kwon
Copywriter: Jun Hwa Jung
Art Director: Hwan Chul So/Jeong Ki Seo
Illustrator: Yun Joo Kwon
Type Of Ad: Newspaper
Date of First Appearance: Oct 26 2009 12:00AM
Entrant Company: THE CHOSUN ILBO, Seoul, KOREA

English Translation of Main Headlines
[Doo-geun Doo-geun Tomorrow] is SAMSUNG’s 2009-2010 corporate advertising campaign. ‘Doo-geun Doo-geun’ is a Korean expression, which means going pit-a-pat or palpitating by something, and the something here in this campaign will be ‘our bright tomorrow’.