Zoom-in by Fotosociality by M&C Saatchi Milan for Samsung

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Zoom-in by Fotosociality

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Industry Photo & Video Cameras, Accessories
Media Print, Magazine & Newspaper
Market Italy
Agency M&C Saatchi Milan
Strategic Planner Massimo Capucci
Released March 2013

Credits & Description

Media: Online
Category: Electronics & Technology
Agency: M&C Saatchi
Brand: Samsung
Geo: Europe, Italy
Zoom-in by Fotosociality is the first hide and seek you can play on Facebook. The playground is huge: a picture of London shot at the incredible 80 Gigapixels resolution that you can explore 360°. And thanks to the 21x optical zoom of the Galaxy Camera you can seek and tag hiders. And to make it more fun, you will have 8 superpowers to increase your seeking and hiding abilities. Zoom in gets the awesome social power of hide and seek game together with the photographic high technology. Both peculiarities of the new Samsung Galaxy Camera.
Link: http://www.zoominbyfotosociality.it/
Advertising Agency: M&C Saatchi, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Vincenzo Gasbarro
Interactive Partner: Silvio Meazza
Strategic Planner: Massimo Capucci
Project Leader: Marta Pettenuzzo
Head of Interactive Development: Stefania Sabbatini
Software Developer: Logicweb