Samsung Print Backwards by Cheil Toronto

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Industry Mobile phones, devices & accessories
Media Print, Magazine & Newspaper
Market Canada
Agency Cheil Toronto
Creative Director Jason Partridge
Art Director Laura Kitching
Copywriter Tom Mednik
Released April 2013

Credits & Description

Media: Outdoor
Category: Electronics & Technology
Agency: Cheil
Brand: Samsung
Geo: Americas, Canada
Learn how to ski backwards. Search “physiotherapy.”
Multi-task with Multi Window.

A series of ads that appeared on chairlifts at ski hills.

Advertising Agency: Cheil, Toronto, Canada
Creative Director: Jason Partridge
Art Director: Laura Kitching
Copywriter: Tom Mednik
Design: Joe Borges
Published: January 2013