Samsung Galaxy Xcover: Desert by Cheil Beijing for Samsung

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Samsung Galaxy Xcover: Desert

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Industry Mobile phones, devices & accessories
Media Print, Magazine & Newspaper
Market China
Agency Cheil Beijing
Art Director Shengxiong Chen, Jacky Lung, Rui Zhao
Copywriter Xu Wei Bing, Yuming Fu
Photographer Zhong Shi, Hui Jing
Released December 2011

Credits & Description

Category: Home Appliances, Furnishings, Electronics & Audio-Visual
Advertiser: SAMSUNG
Product/Service: GALAXY XCOVER OUTDOOR PHONE
Agency: CHEIL CHINA
Executive Creative Director: Jacky Lung
Creative Director: Yuming Fu/Shengxiong Chen
Copywriter: Yuming Fu/Wei Xu
Art Director: Jacky Lung/Shengxiong Chen/Rui Zhao
Photographer: Zhong Shi/Jing Hui

Ambient Execution Description
Just like you’ve been there.
Samsung GALAXY Xcover with GPS,for all conditions.