Samsung: Family by BBDO CNUAC China, Cheil Beijing for Samsung

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Samsung: Family

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Industry Photo & Video Cameras, Accessories
Media Print, Magazine & Newspaper
Market China
Agency BBDO CNUAC China
Executive Creative Director Jacky Lung, Jason Zhao
Creative Director Shengxiong Chen, Yuming Fu
Art Director Shengxiong Chen, Qianli Ma
Agency Cheil Beijing
Executive Creative Director Jacky Lung, Jason Zhao
Creative Director Shengxiong Chen, Yuming Fu
Art Director Shengxiong Chen, Qianli Ma
Released July 2011

Credits & Description

Group shots, without group efforts.
WB700 with wide-angle lens.
Advertising Agency: Cheil, Beijing, China
Executive Creative Directors: Jason zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Copywriters: Yuming Fu, Wei Xu
Photographers: Zhong Shi, Jing Hui
Retouching: Zhong Shi
Account team: Wenkey Chen, Frankee Wang