San Francisco AIDS Foundation: Poster from Many Shades of Gay Campaign. by Attik San Francisco for San Francisco AIDS Foundation

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San Francisco AIDS Foundation: Poster from Many Shades of Gay Campaign.

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Industry HIV/AIDS
Media Print, Magazine & Newspaper
Market United States
Agency Attik San Francisco
Executive Creative Director Simon Needham @ Attik
Creative Director Ron Lim
Art Director Jeff Fang
Released August 2012

Credits & Description

Category: Health & safety
Brand: San Francisco AIDS Foundation
Agency: ATTIK
Country: United States of America
In a June 12 press release, ATTIKâs CEO explained, "Knowing that we would have the opportunity to build anticipation for San Francisco Pride on June 23 and 24, and encourage what will hopefully be the greatest turnout in history for National HIV Testing Day on June 27, we wanted to do something unique that would reflect and inspire people, and encourage them to get behind the ideas and take more control over HIV." Since launching, the traffic on the website has been extraordinary, reaching far beyond San Francisco. Turnouts for all the June events in San Francisco also exceeded expectations, and the campaign's posters will appear at the U.S. Conference on AIDS in Las Vegas in September.

Category: Health & safety
URL: http://manyshadesofgay.org
Client: San Francisco AIDS Foundation
Agency: ATTIK
Production: ATTIK
Country: United States of America
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Art Director: Jeff Fang
Interactive Creative Director: Jacob Ford
Senior Art Director: Mike Cornell
Senior Copywriter: Andy Sciamanna
Agency Producer: Craig Heesemann
Client: San Francisco AIDS Foundation
VP of Public Affairs: James Loduca

Additional ATTIK Credits:
Designers: Gabe Nguyen, Natalie Kuo
Design Technologist: Andy McCoy
Senior Account Manager: Amanda D'Aloise
Planning Director: Tonia Lowe
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