Sanccob Print TIPPING POINT by Bittersuite

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TIPPING POINT

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Industry Public awareness
Media Print, Magazine & Newspaper
Market South Africa
Agency Bittersuite
Creative Director Andrew Hofmeyr
Art Director Jade Eccles
Copywriter Caitlin Cloete
Designer Tessa Kleingeld
Illustrator Tessa Kleingeld, Elise Wessels
Account manager Charnre Terblanche
Released June 2013

Credits & Description

Our SANCCOB poster series has been designed to alert the public to the rapid decline of the African Penguin population, as well as SANCCOB's on-going efforts to save the species. The object of the Bittersuite campaign is to encourage people to have the foresight to see the problem before it becomes critical.
A series of 2 posters were placed in doctorsâ rooms, optometrists, hospitals, shopping centres, schools and at the SANCCOB Education Centre.
Category: Public interest
Client: Sanccob
Agency: Bittersuite
Country: South Africa
Creative Director: Andrew Hofmeyr
Art Director: Jade Eccles
Copywriter: Caitlin Cloete
Designer: Tessa Kleingeld
Illustrator: Tessa Kleingeld, Elise Wessels
Account manager: Charnre Terblanche