Nossa Loucura Está no Sangue ("Our madness is in our blood") by Publicis Sao Paulo for Sangue Corinthiano and Funacao Pro-Sangue

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Nossa Loucura Está no Sangue ("Our madness is in our blood")

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Industry Charities, Foundations, Volunteers, Blood Donation
Media Print, Magazine & Newspaper
Market Brazil
Agency Publicis Sao Paulo
Creative Director Hugo Rodrigues
Art Director Sidney Araujo
Photographer Thiago Antonovas
Production Burti HD
Art Director Daniel Marino Schiavon
Copywriter Rodrigo Strozenberg, Gustavo Alves
Released April 2013

Credits & Description

The agency Publicis, which has the client Fundacao Pro-sangue (Pro blood donation Foundation), the most important hemocenter in Latin America and landmark for the World Health Organization (WHO), is responsible for the campaign for the new edition of the Sangue Corinthiano, one of the largest donation campaigns in Brazil that happen also in all countries that have fans of the popular Brazilian team Corinthians.
Category: Charities & appeals
Client: Sangue Corinthiano and Funação Pró-Sangue
Agency: Publicis Brasil
Country: Brazil
Creative Director: Hugo Rodrigues
Art Director: Sidney Araújo
Art Director: Daniel Schiavon
Copywriter: Rodrigo Strozenberg
Post production: Burti HD
Photographer: Thiago Antonovas
Print Producer: Rita Vilarim
Print Producer: Emerson Russo
Print Producer: Thiago Loureiro
Account team: Gabriela Borges
Account team: Jorge Hohmuth
Account team: Rebecca Nociti
Account team: Amanda Sampaio
Media: Loredana Cortese and Marcela Isa
Art Buyer: Selma Momosse
Final Artwork: Adriano Idas and Claudio Alves
Approval: Milton Oliveira