BULL & BEAR by The Jupiter Drawing Room South Africa for Sanlam

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BULL & BEAR

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Industry Banking
Media Print, Magazine & Newspaper
Market South Africa
Agency The Jupiter Drawing Room South Africa
Executive Creative Director Ross Chowles
Creative Director Livio Tronchin
Art Director Robert Prinsloo Cape Town
Copywriter Brett Netherton
Illustrator Toby Newsome
Released April 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: SANLAM
Product/Service: SANLAM I-TRADE
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Executive Creative Director: Ross Chowles
Creative Director: Livio Tronchin
Copywriter: Brett Netherton
Art Director: Robert Prinsloo
Account Manager: Rowena Fester
Illustrator: Toby Newsome
Type Of Ad: Newspaper
Date of First Appearance: Apr 30 2010 12:00AM
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Cape Town, SOUTH AFRICA

English Translation of Main Headlines
The market wear brands like Puma and Bathing Ape in their off-hours, drive Audi A3s, and probably take recreational drugs. They Facebook and Twitter and have a healthy distrust of advertising. Yet most local financial advertising is pitched at their fathers: money is deadly serious business. The Sanlam iTrade philosophy is that online trading can be adrenalin charged, exciting and challenging. The advertising’s cynical approach debunks “sacred cows” in the financial marketplace with the objective of recruiting new consumers who have never traded shares before.