CHILD by Y&R Sao Paulo for Santa Casa De Misericordia


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Industry Public awareness
Media Print, Magazine & Newspaper
Market Brazil
Agency Y&R Sao Paulo
Creative Director Pedro Cappeletti, Flávio Casarotti
Art Director Eiji Kozaka
Copywriter Marcelo Conde
Photographer Greg Sand
Released December 2011

Credits & Description

Blood donation is to be forever linked with the one you helped.
Santa Casa de São Paulo desperately needs your help. Donate blood. It is very simple and will make a huge difference for us. Look for the Blood Center of Santa Casa de São Paulo near you. Visit or call (11) 2176 7258.
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Photographer: Greg Sand
Art-Buyers: Monica Beretta, Stephanie Wang
Print production: Elaine Carvalho, Rodrigo Cassino
Account Supervisors: Valéria Ordonhez, Ticiana Cardoso
Media: Gustavo Gaion, Marcello Bolla
Account Planners: David Laloum, Eliana Yamaguchi, Erika Kitakayashi