Santa Casa De Misericordia Print Woman by Y&R Sao Paulo

Woman

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Industry Blood Donation
Media Print, Magazine & Newspaper
Market Brazil
Agency Y&R Sao Paulo
Creative Director Sergio Fonseca, Pedro Cappeletti, Flávio Casarotti
Art Director Guilherme Rácz
Copywriter Lucas Casão
Released April 2011

Awards

Cannes Lions 2011
Press Lions Photography Bronze

Credits & Description

You have more blood than you need. Give a bit.
3 of 3 Campaign
Type of Entry: Newspaper
Type of Entry: Craft
Category: Photography
Title: WOMAN
Advertiser/Client: SANTA CASA DE MISERICORDIA DE SAO PAULO
Product/Service: BLOOD DONATION
Entrant Company: Y&R São Paulo, BRAZIL
Advertising Agency: Y&R São Paulo, BRAZIL
Chief Creative Officer: Rui Branquinho
Creative Director: Flavio Casarotti/Sergio Fonseca
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Advertiser's Supervisor: Antonio Carlos Forte
Planner: David Laloum/Eliana Yamaguchi
Account Manager: Ticiana Cardoso
Account Supervisor: Valeria Ordonhez
Art Buyer: Monica Beretta/Stephanie Wang
Photographer: Brandon Voges – Bruton Stroube Studios