HEART by Y&R Sao Paulo for Santa Casa De Misericordia

HEART

Pin to Collection
Add a note
Industry Anti-smoking
Media Print, Magazine & Newspaper
Market Brazil
Agency Y&R Sao Paulo
Creative Director Rui Branquinho
Art Director Felipe Pavani
Copywriter Raphael Quatrocci
Illustrator Gabriel Bueno
Released February 2013

Credits & Description

Category: Charities & appeals
Brand: Santa Casa de Misericórdia de São Paulo
Agency: Y&R Sao Paulo
Country: Brazil
Y&R Sao Paulo illustrate how smoking kills
Category: Charities & appeals
Client: Santa Casa de Misericórdia de São Paulo
Agency: Y&R Sao Paulo
Country: Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Account Director: Vivianne Brafmann
Planner: Eliana Yamaguchi
Planner: Erika Kitabayashi
Client Team Director: Dr. Antonio Carlos Forte
Client Team Director: Adriana Diniz
Print Producer: Elaine Carvalho
Illustrator: Gabriel Bueno
Art Buyer: Mônica Beretta, Stephanie Wang
Fotolito: Ação
Media team: Gustavo Gaion, Marcello Bolla