Scary Bits by King James for Santam

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Scary Bits

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Industry Banking & Financial Services
Media Print, Magazine & Newspaper
Market South Africa
Agency King James
Creative Director Alistair King
Art Director Michelle Dicke. Karin Barry
Copywriter Paige Nick
Released November 2012

Awards

The Loeries Awards 2013
PRINT COMMUNICATION TACTICAL USE OF NEWSPAPER Bronze

Credits & Description

Media: Print
Geo: South Africa
Category: Financial services
Agency: King James
Brand: Santam
Because nobody deserves a big fright
To save its clients from nasty surprises on Halloween, Insurance company Santam informed them of the scariest parts of the evenings horror movies. The ad directs to the brands twitter profile http://www.twitter/com/talktosantam which live tweets warnings on the frights during the movies.
Advertising Agency: King James, Cape Town, South Africa
Creative Director: Alistair King
Art Director: Karin Barry
Copywriter: Paige Nick
Moe Kekana, Designer
Creative Director / Social Media: Dan Pinch
Published: October 2012