Santam Print THE REAL McCOY by King James

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THE REAL McCOY

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Industry Insurance
Media Print, Magazine & Newspaper
Market South Africa
Agency King James
Executive Creative Director Alistair King
Art Director Damian Bonse
Copywriter Devin Kennedy
Photographer Michaelandnick.com
Account Supervisor Kyle Marquis
Released August 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: SANTAM
Product/Service: SANTAM
Agency: KING JAMES
Chief Creative Officer: Alistair King
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Photographer: Michaelandnick.com
Account Supervisor: Kyle Marquis

English Translation of Main Headlines
The ad illustrates how difficult it is these days to tell between the good and inferior insurance policies by using Sir Ben Kingsley and several look-a-likes.