Monkey by Y&R Sao Paulo for Sao Paulo Hospital

Monkey

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Industry Hospitals, Healthcare facilities & Medical Services, Charities, Foundations, Volunteers, Organ Donation
Media Print, Magazine & Newspaper
Market Brazil
Agency Y&R Sao Paulo
Creative Director Rui Branquinho
Art Director Kleyton Mourao
Copywriter Roberto Pereira, Pedro Guerra, Marco Monteiro
Released March 2016

Awards

Cannes Lions 2016
Print And Publishing Print & Publishing: Charities & Appeals Bronze Lion Campaign

Credits & Description

Print ads from Y&R Sao Paulo for the Sao Paulo Hospital's Eye Bank
Media: Press
Category: Charities & appeals
Client: São Paulo Hospital - Eye Bank
Agency: Y&R São Paulo
Country: Brazil
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Copywriter: Roberto Pereira
Head of Art: Felipe Pavani
Account Director: Vivianne Brafmann
Print Producer: Ronaldo Cavalcante
For the AD Monkey: Photographer: Yongzhi Chu
For the AD Police and Prisioner: Image Bank: Associated Press
For the AD Ebola: Image Bank: Getty Images
Art Buyer: Monica Beretta, Stephanie Wang
Media: Gustavo Gaion, Marcello Bolla