Saridon: Repair by BBDO Guerrero Makati City for Saridon

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Saridon: Repair

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Philippines
Agency BBDO Guerrero Makati City
Art Director Jp Palileo, Tim Villela
Copywriter Rachel Teotico
Photographer Paolo Gripo Of Dmv, Albert Bagay
Released July 2012

Awards

Asia Pacific Advertising Festival (AdFest) 2013
OUTDOOR LOTUS Best of Health and Personal Care BRONZE

Credits & Description

Category: Pharmaceutical & medical
Brand: Bayer Philippines Inc.
Agency: BBDO Guerrero
Country: Philippines
Press ads for Saridon, a pill that works against persistent headaches. The campaign created by BBDO Guerrero Philippines, shows such headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop.
Category: Pharmaceutical & medical
Client: Bayer Philippines Inc.
Agency: BBDO Guerrero
Country: Philippines
Campaign file: Download campaign file
Chief Creative Officer/Copywriter: David Guerrero
Art Director: Tim Villela
Copywriter: rachel teotico
Art Director: JP Palileo
Creative Director/ writer: Rey Tiempo
Creative Director/ art director: Gary Amante
Account Director: Cindy Evangelista
Account Director: Lynne Esguerra
Planner: Cristina Buenaventura
Agency Producer: Al Salvador
Agency Producer: Zeth Pascual
Retoucher: Vilma Magsino
Retoucher: Manny Vailoces
Retoucher: Oliver Brillantes
Photographer: paolo gripo
Photographer: Albert Bagay
Senior Account Manager: Iking Uy
Advertiserâs Supervisor: Christian Galvez, Jay Lopez
Production Designer: Tere Camposano
Stylists: Fatima Yambao and Nicole Aquino