THE LOTTERY OF LIFE by Lowe Brindfors Stockholm for Save The Children

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THE LOTTERY OF LIFE

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Sweden
Agency Lowe Brindfors Stockholm
Art Director Pelle Lundquist, Emmeli Österdahl
Copywriter Stefan Pagreus, Aron Levander
Account Supervisor Anna Laestadius, Malin Sävstam
Released March 2010

Awards

One Show 2011
One Show Interactive Integrated Branding / Integrated Branding Campaign - 360 Merit
One Show Interactive Websites & Microsites / Public Service/ Non-Profit Merit

Credits & Description

Category: Charities, Public Health & Safety, Public Awareness Messages
Advertiser: SAVE THE CHILDREN SWEDEN
Product/Service: SAVE THE CHILDREN ORGANISATION
Agency: LOWE BRINDFORS
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: LOWE BRINDFORS, Stockholm, SWEDEN
Entry URL: http://www.anonymousagency.net/showroom/savethechildren/thelotteryoflife/
Creative Directors: Villard/Bartholf (Lowe Brindfors)
Art Director: Pelle Lundquist (Lowe Brindfors)
Art Director: Emmeli Österdahl (Lowe Brindfors)
Copywriter: Stefan Pagreus (Lowe Brindfors)
Copywriter: Aron Levander (Lowe Brindfors)
Account Supervisor: Anna Laestadius (Lowe Brindfors)
Account Supervisor: Malin Sävstam (Lowe Brindfors)
Account Manager: Anna Tanser Wohlin (Lowe Brindfors)
Account Manager: Kristin Enersen (Lowe Brindfors)
Planner: Mehrnaz Bejne (Lowe Brindfors)
Graphic Designer: Ola Lanteli (Lowe Brindfors)
Production Company: B-Reel (B-Reel)
Film Director: Johan Perjus (B-Reel Films)
Director Of Photography: Jon Hertov (B-Reel Films)
Sound Design: Redpipe (Redpipe)

English Synopsis
We are constantly exposed to the misery of the world. Misery from far away countries. Misery that is hard to relate to. So how can Save the Children find a new way to get you to care? By asking you to help the one person you care about the most: yourself. Welcome to the lottery of life. A site where you get to see where in the world you would have been born, if you had another try. All based on real life statistics. Read about the risks, explore your new country and spread your result using social media.