POINT AND FLY by Crispin Porter + Bogusky Gothenburg for Scandinavian Airlines (sas)

POINT AND FLY

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Industry Transport, travel & tourism, Airlines, Travel Agencies, Tour Operators & Travel Services
Media Print, Magazine & Newspaper
Market Sweden
Agency Crispin Porter + Bogusky Gothenburg
Executive Creative Director Gustav Martner
Creative Director Mattias Berg Attributverket
Art Director Dennis Rosenqvist
Copywriter Annica Brinck
Released June 2012

Awards

Epica Awards 2012
Interactive Consumer Services & Household Interactive Silver

Credits & Description

Type of entry: Tablets and Other Devices
Category: Tablets and Other Devices
Advertiser: SCANDINAVIAN AIRLINES
Product/Service: TRAVEL
Agency: CP+B Gothenburg, SWEDEN
Advertiser SCANDINAVIAN AIRLINES
Product TRAVEL
Entrant CP+B Gothenburg, SWEDEN
Type of Entry: Tablets and Other Devices
Category: Tablets and Other Devices
Title: POINT AND FLY
Advertiser/Client: SCANDINAVIAN AIRLINES
Product/Service: TRAVEL
Entrant Company: CP+B Gothenburg, SWEDEN
DM/Advertising Agency: CP+B Gothenburg, SWEDEN

Project Manager: Alexandra Moberg (Cp/B)
Creative Director: Mattias Berg (Cp/B)
Executive Creative Director: Gustav Martner (Cp/B)
Copywriter: Annica Brinck (Cp/B)
Art Director: Dennis Rosenqvist (Cp/B)
Technical Director: Marcus Aslund (Cp/B)
Interactive Producer: Marcus Scheffler (Cp/B)
Interactive Developer: Patrick Chan (Cp/B)
Jr. Interactive Developer: Bogdan Orlov (Cp/B)
Vp Associate Director: Lindsey Allison (Cp/B)
Vp Creative Technology Director: Dan Fox (Cp/B)
Chief Creative Officer: Rob Reilly (Cp/B)

Brief Explanation
Scandinavian Airlines is the airline with the most destinations in Sweden. To show this in a tablet magazine ad, we made SAS Point and Fly. The ad uses the built in GPS to select your nearest departure airport, while the compass finds your destination. Then all you have to do is book the flight, straight in the ad.

This is ad is not an app, it’s an HTML full-page ad made for the Bonner Mag+ tablet magazine platform. And the ad was featured in Sweden’s biggest interior magazine – Sköna Hem.