Scania Print Can you handle more than your truck, 2 by Crispin Porter + Bogusky Gothenburg

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Can you handle more than your truck, 2

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Industry Cars
Media Print, Magazine & Newspaper
Market Sweden
Agency Crispin Porter + Bogusky Gothenburg
Art Director Dennis Rosenqvist
Copywriter Jimmy Hellkvist
Photographer Göran Wink
Released March 2014

Credits & Description

Media: Print
Category: Automotive
Agency: CP+B
Brand: Scania
Geo: Europe, Sweden
Can you handle more than your truck? Sign up now if you're as good at reverse driving as turning the other cheek.
The Scania Driver Competitions is a global competition engaging more than 40 markets to participate in finding the most skilled driver every other year. The driver has to complete a theory test and will then be invited to perform a skill test on their local market involving skills like maneuvering, fuel economy, cargo securing, defense driving etc. The winner will then compete in the finals in Södertälje, Sweden in 2015.
Advertising Agency: CP+B, Gothenburg, Sweden
Creative Directors: Gustav Martner, Björn Höglund
Art Director: Dennis Rosenqvist
Copywriter: Jimmy Hellkvist
Client service director: Carl-Johan van Heesch
Account director: Marika Trygg
Photographer: Göran Wink
Stylist: Anaya Sylwander
Final art: Per Westlund
Post production: Per-Olov Samuelsson / Heartland
Published: February 2014