|Media||Print, Magazine & Newspaper|
|Agency||Fred & Farid Paris|
|Creative Director||Frederic Beigbeder, Wafa Farid|
|Art Director||Frederic Raillard, Farid Mokart, Feng Huang|
|28ème Grand Prix de la Publicité Presse Magazine|
Credits & Description
This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.