Scion "Make Every Second Count" xB print spread by Attik San Francisco for Scion

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Scion "Make Every Second Count" xB print spread

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Industry Cars
Media Print, Magazine & Newspaper
Market United States
Agency Attik San Francisco
Director Doug Pray
Executive Creative Director Simon Needham @ Attik
Creative Director Ron Lim
Producer Chris Girard
Head of Broadcast Patty Lum
Editor Philip Owens
Production Bob Industries
Released February 2013

Credits & Description

Category: Automotive
Brand: Scion
Agency: ATTIK
Country: United States of America
Automotive brand Scion has drawn considerable attention over the past several months by emphasizing its unique DNA as a small determined team dedicated to helping others follow their passions. Scion's creative agency ATTIK continues to showcase the unique Scion Story with a new cross-media campaign entitled "Make Every Second Count," featuring real individuals using Scion vehicles to pursue their passions. For the breaking campaign, ATTIK collaborated with acclaimed documentary filmmaker Doug Pray to create a series of short documentary films showing how Scion fits into the lives of five young entrepreneurs, and how much their cars help them. These short films are being released online on www.scion.com and the brand's social media channels, and three :30 spots debut today on targeted broadcast and online media outlets. The campaign's print ads will begin appearing in March.

Category: Automotive
URL: http://www.scion.com
Client: Scion
Agency: ATTIK
Production: bob industries
Country: United States of America
Director: Doug Pray
Executive Creative Director: Simon Needham
Creative Director: Ron Lim
Senior Copywriter: Mike Brenner
Senior Art Director: Greg Coffin
Head of Broadcast: Patty Lum
Account Director: Michelle O'Hea
Additional credits:

Production Company: Bob Industries
Executive Producer: T.K. Knowles
Line Producer: Peter Murray

Editorial Company: Stitch
Editor: Philip Owens
Producer: Chris Girard