JOURNEY by Pereira & O'Dell San Francisco for Scrabble

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JOURNEY

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Industry Toys
Media Print, Magazine & Newspaper
Market United States
Agency Pereira & O'Dell San Francisco
Executive Creative Director Jaime Robinson
Art Director Keli Linehan
Copywriter Charlie Wolff
Photographer Rodrigo Pirim
Released February 2013

Awards

Cannes Lions 2013
Press Lions Product & Service; Entertainment & Leisure Bronze

Credits & Description

Media: Print
Category: Games & Toys
Agency: Pereira & O’Dell
Brand: Scrabble
Geo: Americas, United States
Advertising Agency: Pereira & O’Dell, USA
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Directors: Aricio Fortes, Paulo Coelho
Art Director: Keli Linehan
Copywriter: Charlie Wolff
Executive Agency Producer: Jeff Ferro
Agency Producer: Monica Wilkins
Director of Client Services: Gary Theut
Account Director: Henry Arlander
Director of Strategy: Nick Chapman
Brand Strategist: Alina Shabashevich
Photographer: Rodrigo Pirim
3D Artist: Eduardo Gomes
Illustrators: Rafael Gil, Flavio Luiz