Red Riding Hood by Ogilvy & Mather Guatemala for Scrabble

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Red Riding Hood

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Industry Games
Media Print, Magazine & Newspaper
Market Guatemala
Agency Ogilvy & Mather Guatemala
Creative Director Herberth Monterroso Ogilvy
Art Director Christina Irving-Bell, Fernando Mira
Copywriter Desire Cojulum
Illustrator Sua Agape
Released May 2012

Awards

Clio Awards, 2013
Print Technique Copywriting Silver
Print Product/Service Bronze

Credits & Description

Media: Outdoor
Category: Games & Toys
Agency: Ogilvy
Brand: Scrabble
Geo: Americas, Guatemala
This poster was written to prove the infinite amount of words you can get combining the alphabet letters when playing Scrabble. We took the classic tale Red Riding Hood "Caperucita Roja" and using the exact same letters, from the title and the story, wrote a completely different tale: "Pau el Carrito Caja", Paul the little Boxcar. As an example, if this poster was written in English, a different tale using the same letters of Red Riding Hood could have been "Odd Herd Origin". "Pau el Carrito Caja" tells the story of a little girl that travels with her imagination to different places on Pau, in her car made out of a wooden box.
Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Ogilvy Guatemala, Guatemala
Creative Director: Herberth Monterroso
Ogilvy Guatemala, Guatemala
Copywriter: Desire Cojulum
Ogilvy Guatemala, Guatemala
Illustrator: Sua Agape
Ogilvy Guatemala, Guatemala
Art Director: Fernando Mira
Ogilvy Guatemala, Guatemala
Art Director: Christina Irving-Bell