Scrabble Print Three Little Pigs by Ogilvy & Mather Guatemala

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Three Little Pigs

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Industry Games
Media Print, Magazine & Newspaper
Market Guatemala
Agency Ogilvy & Mather Guatemala
Creative Director Herberth Monterroso Ogilvy
Art Director Christina Irving-Bell, Fernando Mira
Copywriter Desire Cojulum
Illustrator Sua Agape
Released May 2012

Awards

Clio Awards, 2013
Print Technique Copywriting Silver
Print Product/Service Bronze

Credits & Description

Media: Outdoor
Category: Games & Toys
Agency: Ogilvy
Brand: Scrabble
Geo: Americas, Guatemala
This poster was written to prove the infinite amount of words you can get combining the alphabet letters when playing Scrabble. We took the classic tale Three Little Pigs "Los Tres Cochinitos" andusing the exact same letters, from the title and the story, wrote a completely different tale: "Tres Chinitos Locos", Three Crazy Little Chinese. As an example, if this poster was written in English, a different tale using the same letters of Three Little Pigs could have been "The Glitter Piles". "Tres Chinitos Locos" tells the story of three wise Chinese friends that get the call from the Emperor to find the cure for mortality. After many attempts the wise Chinese come back with the solution: To avoid mortality live your life fiercely.
Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Ogilvy Guatemala, Guatemala
Creative Director: Herberth Monterroso
Ogilvy Guatemala, Guatemala
Copywriter: Desire Cojulum
Ogilvy Guatemala, Guatemala
Illustrator: Sua Agape
Ogilvy Guatemala, Guatemala
Art Director: Fernando Mira
Ogilvy Guatemala, Guatemala
Art Director: Christina Irving-Bell