Hutchwilco 'Secret Fishing Spots' by DDB Auckland for Hutchwilco

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Hutchwilco 'Secret Fishing Spots'

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Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market New Zealand
Agency DDB Auckland
Executive Creative Director Andy Fackrell
Creative Director Regan Grafton, Chris Schofield, Steve Kane
Creative Damian Galvin, Rory Mckechnie, Adam Thompson
Designer Reene Lam
Producer Dov Tombs
Photographer Lewis Mulatero
Account manager Nisa Solipo
Digital Creative Director Aaron Goldring
Editor Steve Gulik, Jim Groves, Sam Arden
Released February 2013

Credits & Description

Hutchwilco is New Zealandâs oldest manufacturer of life jackets. The only problem is their customers keep dying. Because fishermen donât tell anyone where theyâre going when they go fishing.


No matter how good we make our lifejackets, if no one knows where theyâve gone the likelihood of finding them if they get in trouble is close to impossible.


So DDB have come up with Secret Fishing Spots, an iphone app that allows fishermen to log their secret spots, without giving them away to everyone. Then if they donât come home, a loved one can log on and see where they like to go, and send the co-ordinates straight to the Coastguard.

Category: Health & safety
URL: http://secretfishingspots.co.nz/
Client: Hutchwilco
Agency: DDB
Country: New Zealand
Director: Andy Fackrell
Executive Creative Director: Andy Fackrell
Creative Director: Steve Kane
Creative Director: Chris Schofield
Creative Director: Regan Grafton
Creative: Rory Mckechnie
Creative: Damian Galvin
Creative: adam thompson
Producer: Dov Tombs
Digital Creative Director: Aaron Goldring
Business Director: Scott Wallace
Editor: Steve Gulik
Editor: Sam Arden
Editor: Jim
Retoucher: Kevin Hyde
Photographer: lewis mulatero
Designer: Reene Lam
Account manager: Nisa Solipo
Senior Account Manager: Jonathan Rea
Lead Designer - Jason Vertongen
Lead Developer - Cameron Crosby
Developer - Jarrad Edwards
Garry Sutton - Hutchwilco, Managing Director
Tim Ritchie - Hutchwilco, Marketing Manager