Seagram Print The 100 Pipers Guitar Series by Ogilvy & Mather Gurgaon

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The 100 Pipers Guitar Series

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Industry Gin
Media Print, Magazine & Newspaper
Market India
Agency Ogilvy & Mather Gurgaon
Executive Creative Director Ajay Gahlaut
Creative Director Piyush Pandey
Art Director Ojasvi Mohanty, Shashwat Shukla, Sajeev Renjan
Copywriter Shreyansh Byala
Designer Ojasvi Mohanty, Shashwat Shukla, Sajeev Renjan
Illustrator Ojasvi Mohanty, Shashwat Shukla, Sajeev Renjan
Released October 2016

Awards

D&AD 2017
Crafts for Advertising Illustration for Advertising Wood Pencil

Credits & Description

Agency: Ogilvy & Mather India, Gurgaon
Client: Pernod Ricard India (P) Limited
Vice President - Account Management: Siddharth Bhattacharya
Production Manager: Satyajit Basu
Avp - Marketing (Client): Jagbir Sidhu
Agm - Marketing (Client): Sashidhar Vempala
Executive Chairman & Creative Director, South Asia: Piyush Pandey
Group Creative Director: Nitin Srivastava
Sr. Creative Director: Jossy Raphael
Managing Partner - Ogilvy Advertising: Chandana Agarwal
Illustrator: Ojasvi Mohanty
Illustrator: Shashwat Shukla
Illustrator: Sajeev Renjan
Art Director: Ojasvi Mohanty
Art Director: Shashwat Shukla
Art Director: Sajeev Renjan
Designer: Ojasvi Mohanty
Designer: Shashwat Shukla
Designer: Sajeev Renjan
Design Director: Nitin Srivastava
Copywriter: Shreyansh Byala
Artworker: Sanjeev Ranga Reddy
Executive Creative Director: Ajay Gahlaut
Print Producer: Anand Kumar
Description:
Seagram's 100 Pipers was running a promotion at select pubs, bars and restaurants with the intent of driving trial and consumption. Consumers who ordered 100 Pipers stood a chance to win an Autographed Fender Guitar signed by the live band playing at the venue. The brief was to create posters to communicate this offer.
The posters juxtaposed the guitar with drinking cues. They reinforced the association 100 Pipers had with music and brought the brand even closer to the consumer.