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Original Title: "Tomate"
Agency: Lowe Stratéus
City: Paris
Agency: Stratéus (now Lowe Paris), Paris
Advertiser: Direction de la Sécurité et de la Circulation Routières
Brand Name: Sécurité routière
Product Name: Rear Seat Belt
Business Sector: Road Safety
Date of First Publication: 3/25/2005
Market: France
Country of Production: France
Language: French
Type: Poster
Tagline: Belt up in the back.
Original Tagline: Attachez votre ceinture à l’arrière.
Creative Director: Claire Ravut, Stéphane Renaudat
Art Director: Claire Ravut
Copywriter: Stéphane Renaudat
Producer: Isabelle Chapron
Client Supervisor: Eric Zajdermann
Account Supervisor: Caroline Renaud, Charlie Bouchet
Photographer: Yann Le Pape
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