SEKUNDA: MININ AND POZHARSKYI by BBDO Moscow for Sekunda

Adsarchive » Print ads » Sekunda » SEKUNDA: MININ AND POZHARSKYI

SEKUNDA: MININ AND POZHARSKYI

Pin to Collection
Add a note
Industry Paints, Paint Brushes, Adhesives
Media Print, Magazine & Newspaper
Agency BBDO Moscow
Creative Director Mihai Coliban

Art Director Mihai Coliban

Copywriter Denis Avraamov
Illustrator Wireframe
Released May 2012

Credits & Description

Category: Home appliances & furnishings
Brand: Sekunda
Agency: BBDO Moscow
Country: Russia
CULTURAL CONTEXT - Decorating their living rooms with miniature copies of famous Russian statues / historical characters is a lower middle class tradition.

IDEA - Sekunda Glue will extend the life of your decorative objects for so long that they simply have to start doing something...

EXECUTION â Miniature copies of famous statues of âWorker and Kolkhoz Womanâ statue in Moscow (used on Mosfilmâs logo, stamps) and national heroes Minin and Pozharskiy were featured in the campaign ⦠with a twist.

MEDIA - The prints were published in history magazines, very popular among our consumers and on 2 billboards close to the location of the statue.

Category: Home appliances & furnishings
Client: Sekunda
Agency: BBDO Moscow
Country: Russia
Creative Director: Mihai Coliban
Copywriter: DENIS AVRAAMOV
Art Director: Mihai Coliban
Illustrator: WIREFRAME