Herraiz Soto Print OMMWRITER by Herraiz Soto

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Industry Advertising agencies, Business equipment & services
Media Print, Magazine & Newspaper
Market Spain
Agency Herraiz Soto
Art Director Roman Rodriguez
Copywriter Rafa Soto, Vicente Reyes
Released November 2009

Credits & Description

Category: Advertising & Media
Advertiser: HERRAIZ SOTO & CO
Date of First Appearance: Nov 17 2009 12:00AM
Entrant Company: HERRAIZ SOTO , Barcelona, SPAIN
Entry URL: http://www.herraizsoto.com/awards/2010/ommwriter/
Creative Director: Rafa Soto (Herraiz Soto & Co)
Art Director: Roman Rodriguez (Herraiz Soto & Co)
Copywriter: Vicente Reyes (Herraiz Soto & Co)
Copywriter: Rafa Soto (Herraiz Soto & Co)
Programmer: Oriol Ferrer (Oriol Ferrer)
Project Leader: Marzban Cooper (Herraiz Soto & Co)
Account Executive: Paulina Arana (Herraiz Soto & Co)

English Synopsis
Ommwriter is a new generation of text editor, created by HerraizSoto&Co, that removes all distractions from the computer desktop and helps users to concentrate more whilst writing. The idea was initially conceived as an internal tool for use within the agency. By opening up Ommwriter and sharing it with the rest of the world, HerraizSoto&Co wanted to communicate the importance of ideas as well as the ability to understand technology as an aid and not a distraction, and to vindicate the value of concentration. Ommwriter is not just another software application, but also a self-promotion tool for the agency, that also says a lot about it's own philosophy towards work. JUDGES! Application from the website is saved in the "Additions to entries" folder