Selfridges Print Denim Lovers by N/a

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Denim Lovers

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market United Kingdom
Agency N/a
Producer Steve Wyles
Production The Rumpus Room
Director Jeff Wood
Executive Creative Director Tomas Roope
Released June 2013

Credits & Description

Selfridges came to us looking to achieve a co-created campaign visual for the launch of their new Denim Lovers campaign.
We built a system using vision tracking software that collected and organised images sent from mobile devices and DSLR cameras by 300 collaborators attending a campaign fashion shoot.
The result is a true collaboration.
The process was over in less than 24 hours, appearing in DOOH sites across the country the next day and as an interactive experience on, accessible across desktop and mobile.
The project is currently live on
Category: Clothing & footwear
Agency: N/A - Direct to Client
Production: The Rumpus Room
Country: United Kingdom
Campaign file: Download campaign file
Director: Jeff Wood
Executive Creative Director: TOMAS ROOPE
Producer: steve wyles