Senokot: Il Sung by Euro RSCG Johannesburg for Senokot

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Senokot: Il Sung

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Industry Laxative
Media Print, Magazine & Newspaper
Market South Africa
Agency Euro RSCG Johannesburg
Executive Creative Director Jonathan Deeb
Creative Director John Connor
Photographer Adam Mchonnachie
Illustrator Nicolas Kostouros
Released June 2012

Credits & Description

Media: Print
Geo: South Africa
Category: Pharmaceutical
Agency: Euro RSCG
Brand: Senokot
Gentle and Effective Relief of Constipation

Constipation can be frustrating, maddening, trying, irritating and aggravating. If a person was constantly constipated and felt these emotions all the time, it would be safe to say they wouldn’t be the best person in the world. Luckily Senokot can relieve the worst cases of constipation and could even help an anally retentive dictator. When we see the most terrible dictators of history, we see images of cold men that seem frustrated and aggravated. Seeing these men with a very different facial expression than we are used to seeing, we showcase the effectiveness of Senokot.

Advertising Agency: Euro RSCG, Johannesburg, South Africa
Executive Creative Director: Jonathan Deeb
Creative Director: Fiona O'Connor
Art Director: Nicolas Kostouros
Illustrator: Nicolas Kostouros
Photographer: Adam Mchonnachie
Published: June 2012