Signal Print Arrows by Lowe Singapore

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Arrows

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Industry Oral Hygiene
Media Print, Magazine & Newspaper
Market Singapore
Agency Lowe Singapore
Executive Creative Director Dominic Stallard
Copywriter Joseph Cheong
Account Supervisor William Dixon
Illustrator Surachai Puthikulangkura
Released July 2013

Awards

One Show 2014
Advertising Print craft / Art Direction - Single or Campaign Silver Pencil
Advertising Collateral / Posters - Campaign Merit Pencil

Credits & Description

This campaign from Lowe Singapore for Unilever's tootpaste brand Signal, depicts how Signal can help defend sensitive teeth from some of the things that can cause pain.
Media: Print
Category: Health & Beauty
Agency: Lowe
Brand: Signal
Geo: Asia, Singapore
When pain strikes.
Advertising Agency: Lowe, Singapore
Chief Creative Officer: Dominic Stallard
Executive Creative Director: Dominic Stallard
Creative Directors: Joseph Cheong, Ang Sheng Jin
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Alex Tan
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura
Typographers: Alex Tan, Ang Sheng Jin
Art Buyer: Jacqueline Wong
Account Supervisor: William Dixon
Account Manager: Gareth Sheehy