Signal Print Arrows by Lowe Singapore

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Industry Oral Hygiene
Media Print, Magazine & Newspaper
Market Singapore
Agency Lowe Singapore
Executive Creative Director Dominic Stallard
Copywriter Joseph Cheong
Account Supervisor William Dixon
Illustrator Surachai Puthikulangkura
Released July 2013


One Show 2014
Advertising Print craft / Art Direction - Single or Campaign Silver Pencil
Advertising Collateral / Posters - Campaign Merit Pencil

Credits & Description

This campaign from Lowe Singapore for Unilever's tootpaste brand Signal, depicts how Signal can help defend sensitive teeth from some of the things that can cause pain.
Media: Print
Category: Health & Beauty
Agency: Lowe
Brand: Signal
Geo: Asia, Singapore
When pain strikes.
Advertising Agency: Lowe, Singapore
Chief Creative Officer: Dominic Stallard
Executive Creative Director: Dominic Stallard
Creative Directors: Joseph Cheong, Ang Sheng Jin
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Alex Tan
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura
Typographers: Alex Tan, Ang Sheng Jin
Art Buyer: Jacqueline Wong
Account Supervisor: William Dixon
Account Manager: Gareth Sheehy