Gauntlet by Lowe Singapore for Signal

Adsarchive » Print ads » Signal » Gauntlet

Gauntlet

Pin to Collection
Add a note
Industry Oral Hygiene
Media Print, Magazine & Newspaper
Market Singapore
Agency Lowe Singapore
Executive Creative Director Dominic Stallard
Art Director Alex Tan
Copywriter Joseph Cheong
Producer Anotai Panmongkol, Somsak Pairew Illusion Co. Ltd
Account Supervisor William Dixon
Typographer Alex Tan, Jason Ang Sheng Jin
Illustrator Surachai Puthikulangkura
Released May 2013

Awards

Cannes Lions 2013
Outdoor Lions Billboards & Street Furniture; Cosmetics & Beauty, Toiletries & Pharmacy Bronze

Credits & Description

This campaign from Lowe Singapore for Unilever's tootpaste brand Signal, depicts how Signal can help defend sensitive teeth from some of the things that can cause pain.
Media: Print
Category: Cosmetics & Beauty, Toiletries & Pharmacy
Advertiser: SIGNAL
Product/Service: SENSITIVE TOOTHPASTE
Agency: LOWE SINGAPORE, SINGAPORE
Chief Creative Officer: Dominic Stallard
Executive Creative Director: Dominic Stallard
Creative Director: Joseph Cheong/Ang Sheng Jin
Copywriter: Joseph Cheong
Art Director: Ang Sheng Jin/Alex Tan
Photographer: Surachai Puthikulangkura (Illusion Co.ltd)
Illustrator: Surachai Puthikulangkura (Illusion Co.ltd)
Typographer: Alex Tan/Ang Sheng Jin
Art Buyer: Jacqueline Wong
Account Supervisor: William Dixon
Producer: Somsak Pairew/Anotai Panmongkol (Illusion Co.ltd)
Account Manager: Gareth Sheehy
Other Credits: Edgard Gianesi/Toby Osbourne/Anthony Tundatil/Mounir Harfouche/Bassem Massoud/Sini Baby