|Industry||Banking & Financial Services, Investments|
|Media||Print, Magazine & Newspaper|
|Creative Director||Neil Mcostrich|
|Art Director||Denny Kurien|
Credits & Description
In traditional advertising, we took an untraditional approach for a category riddled with cliches and unreal models. We brought in Canada’s celebrity photographer George Pimente to photograph the real people at Sentry doing what they do. The simple use of a iconic ticker tape and humorous copy helped set Sentry apart from all the other financial ads.