Sentry Print Sentry Investments: Carpe Diem by CleanSheet Communications

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Sentry Investments: Carpe Diem

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Industry Banking & Financial Services, Investments
Media Print, Magazine & Newspaper
Market Canada
Agency CleanSheet Communications
Creative Director Neil Mcostrich
Art Director Denny Kurien
Copywriter Tim Das
Photographer George Pimente
Released August 2011

Credits & Description

In traditional advertising, we took an untraditional approach for a category riddled with cliches and unreal models. We brought in Canada’s celebrity photographer George Pimente to photograph the real people at Sentry doing what they do. The simple use of a iconic ticker tape and humorous copy helped set Sentry apart from all the other financial ads.
Advertising Agency: Clean Sheet Communications, Toronto, Canada
Creative Director: Neil McOstrich
Art Director: Denny Kurien
Copywriter: Tim Das
Photographer: George Pimente
Account Head: Ann Laudenbach
Account Director: Joncarl Bresolin