Shangri-La Hotel Singapore: The Egg Came First by Tequila\ Singapore for Shangri-la

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Industry Hotels & Resorts
Media Print, Magazine & Newspaper
Market Singapore
Agency Tequila\ Singapore
Executive Creative Director Graham Kelly
Creative Director Ng Pei Pei
Released February 2012

Credits & Description

Shangri-La Restaurant Blu had just hired highly acclaimed chef Kevin Cherkas, who is famous for his unusual and mysterious creations. One taste and it all made sense. Since cooking is an art form, these campaign visuals are specially commissioned canvas paintings, executed by Singapore fine artists Andy Yang, Michael Lui and Sokkuan Ty.

Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Director: Pei Pei Ng
Art Directors: Merlin Kwan, Edward Poh
Copywriters: Paul Allen, Lawrence Stevenson

The Print Ad titled Shangri-La Hotel Singapore: The Egg Came First was done by Tequila\ Singapore advertising agency for product: Shangri-La Hotel Singapore (brand: Shangri-la) in Singapore. It was released in Feb 2012.