Shapa Print Customer Journey by No, No, No, No, No, Yes

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Customer Journey

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Israel
Agency No, No, No, No, No, Yes
Chief Creative Officer Gideon Amichay
Creative Zeev Ravid, Liron Ben Yacov, Gil Aviyam, Liat Lapushin, Gali Namdar, Rony Schenider, Yaron Itzahkov, Tammy Mor
Released July 2018

Credits & Description

Radio. Radio advertising.
Media: Print
Category: Publications & media
Client: Shapa- Radio
Agency: No, No, No, No, No, Yes
Country: Israel
Chief Creative Officer: Gideon Amichay
Creative team: Rony Schenider
Creative team: Zeev Ravid
Creative team: Liron Ben Yacov
Creative team: gil aviyam
Creative team: Yaron Itzahkov
Creative Team: Liat Lapushin, Gali Namdar, Tammy Mor
Strategy: Elad Yanay,
Account Executive: Daphna Tsror, Lee Ben David
An ad for promoting radio advertising.
Listen and listen carefully. It's a customer journey.
A journey where no one is being tracked. Not tagged. It's not a programmatic journey; there are no cookies. It’s just a journey. of your customer. A journey that begins each morning near home, and ends an hour or so later, in the office parking lot.
It's a tough journey. There are no status updates, no tweets, and no influencers. But there’s one device that makes this journey bearable. It saves the journey. With music, with news, with conversation. And yes, with commercials.
So, listen and listen carefully.