Shapa: Knight by BBR Saatchi & Saatchi Israel for Shapa

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Shapa: Knight

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Israel
Agency BBR Saatchi & Saatchi Israel
Executive Creative Director Yoram Levi
Creative Director Tomer Gidron
Art Director Kamil Mekhti
Copywriter Eyal Padan, Matan Yedidia
Producer Bosmat Marmarely
Photographer Iddo Lavie
Account Supervisor Nataly Ziv
Released January 2012

Credits & Description

To demonstrate the power of radio advertising, Shapa via BBR Saatchi & Saatchi, Tel Aviv points out that you can conjure up any story using nothing but sound. To show this, we see here the bizarre set-up of a recording studio where the presenter has become a knight who speaking from inside a stable.

Category: Publications & media
Client: Shapa
Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Country: Israel
Executive Creative Director: Yoram Levi
Creative Director: Tomer Gidron
Art Director: Kamil Mekhti
Copywriter: eyal padan
Copywriter: matan yedidia
Producer: Bosmat Marmarely
Photographer: Iddo Lavie
VP Client Service: Nir Federbush
Account Supervisor: Nataly Ziv
Account Executive: Shir Herman