Shark Conservation Print Shark Conservation: Shark-finned sundial by TBWA\Hunt\Lascaris Cape Town, TBWA\Hunt\Lascaris Johannesburg

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Shark Conservation: Shark-finned sundial

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Industry Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market South Africa
Agency TBWA\Hunt\Lascaris Cape Town
Executive Creative Director Adam Livesey, Matthew Brink, Damon Stapleton
Art Director Justin Wright
Copywriter Mike Vines
Producer Greg Pentopoulos
Agency TBWA\Hunt\Lascaris Johannesburg
Released April 2012

Credits & Description

Over 73 million sharks are killed for their fins every year, primarily for use in shark-fin soup.

South Africa is a major centre for the shark fin trade. The Endangered Wildlife Trust and Sharklife Conservation Group joined forces to bring shark-finning front of mind for South Africans. A limited budget and the prevalence of other equally deserving conservation campaigns were seen as barriers.

TBWAHuntLascaris, Johannesburg produced unconventional sundials, using a fin's shadow to count the number of sharks slaughtered every hour. These sundials were placed in busy public spaces across the country and an SMS mechanic allowed people to quickly and easily donate to the cause.

Category: Public interest
Client: Sharklife Conservation Group and the Endangered Wildlife Trust
Agency: TBWAHuntLascaris Johannesburg
Country: South Africa
Creative Director: Justin Wright
Executive Creative Director: Damon Stapleton
Executive Creative Director: Matthew Brink
Executive Creative Director: Adam Livesey
Art Director: Justin Wright
Copywriter: Mike Vines
Producer: Greg Pentopoulos