ELFA Print POLITICIAN by Ingo Stockholm

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POLITICIAN

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Industry Household maintenance & pet products, Home Furniture
Media Print, Magazine & Newspaper
Market Sweden
Agency Ingo Stockholm
Art Director Rikard Holst
Copywriter Josefine Adner
Photographer Petrus Olsson
Account Supervisor Douglas Sandor
Typographer Andreas Mandahus
Released September 2010

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: ELFA
Product/Service: SHELVING SYSTEMS
Agency: INGO STOCKHOLM
Type Of Ad: Magazine
Date of First Appearance: Sep 15 2010
Entrant Company: INGO STOCKHOLM, SWEDEN
Copywriter: Josefine Adner
Art Director: Rikard Holst
Photographer: Petrus Olsson
Typographer: Andreas Mandahus
Account Supervisor: Douglas Sandor
Advertiser's Supervisor: Christine Dahlman/Kelly Rao-Kathi
Account Manager: Cecilia Linde
Planner: Kenth Persson

English Translation of Main Headlines
For 60 years Elfa has been the market leader in the storage category. They offer design oriented, functional and flexible storage solutions that can be customised for any space or need.

Insight:
The conventional image of storage solutions is well-ironed clothes
neatly aligned in wardrobes. We wanted to move away from this and
instead show the flexibility of the elfa system with a print campaign that reflects the idea that absolutely anything can be organized.

Solution:
People have different storage needs. This particular ad ran during
Swedish election period 2010 and so it focused on the needs of a
politician.