BBC Print, Outdoor Sherlock "It's Not a Game Anymore" [image] by Team collaboration

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Sherlock "It's Not a Game Anymore" [image]

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper, Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Team collaboration
Art Director Martin Duhovic
Producer Rafaela Perera
Released November 2016


Kinsale Shark Awards 2017
Integrated International Integrated Campaign: Best campaign using 3 or more media formats Silver

Credits & Description

Entrant Company: Bbc Worldwide
Brand: Bbc/ Sherlock Series 4
Agency: Bbc Worldwide Creative
Agency Network: Bbc Worldwide Creative
Geo: United Kingdom
Rafaela Perera - Executive Producer
Copywriter: N/a
Art Director: Martin Duhovic
Director: N/a
Account Director: Jane St. Clair-George
Agency Producer: Lauren Holden
Graphics: Matthew Henry & Sean Kothe
Image Manipulation: Nic Wickens - Senior Retoucher, Elena Agafonovaite - Retoucher
Print Producer: Lauren Holden
Other: Sarah Gerona - Creative Director
Other: Nick Meikle - Creative Director Design
Other: Laura Whittell - Lead Creative
Other: Matt Coe - Integrated Creative
For the highly anticipated return of Sherlock, BBC Worldwide Creative created a standout poster campaign which teased and played with audience expectations. A considered strategy of building intensity combined with blockbuster production values presented the world’s greatest detective and friends at breaking point and whipped fandom into a frenzy for the series launch.