CHIP IT! by McKinney Durham for Sherwin Williams

CHIP IT!

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Industry Paints, Paint Brushes, Adhesives
Media Print, Magazine & Newspaper
Market United States
Agency McKinney Durham
Art Director Rocky Reed
Copywriter Stevie Archer
Producer Jesse Wright
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Interactive Tools (for PCs, MACs, etc) Bronze

Credits & Description

Type of entry: Other Interactive Digital Solutions
Category: Interactive Tools (for PCs, MACs, etc)
Advertiser: SHERWIN-WILLIAMS
Product/Service: PAINT
Agency: McKINNEY Durham, USA
Advertiser SHERWIN-WILLIAMS
Product PAINT
Entrant McKINNEY Durham, USA
Type of Entry: Other Interactive Digital Solutions
Category: Interactive Tools (for PCs, MACs, etc)
Title: CHIP IT!
Advertiser/Client: SHERWIN-WILLIAMS
Product/Service: PAINT
Entrant Company: McKINNEY Durham, USA
DM/Advertising Agency: McKINNEY Durham, USA

Chief Creative Officer: Jonathan Cude (McKinney)
Group Creative Director: Ellen Steinberg (McKinney)
Copywriter: Stevie Archer (McKinney)
Interactive Art Director/Creative Technologist: Adam Carroll (McKinney)
Art Director: Rocky Reed (McKinney)
Group Account Director: Jim Reath (McKinney)
Account Director: Katie Clark (McKinney)
Account Director: Allison Sloan Polish (McKinney)
Project Leader: Lindsley Baker-Baum (McKinney)
Technical Lead/Programmer: Rafe Kemmis (McKinney)
Motion Designer: Scott Gaston (McKinney)
Producer: Jesse Wright (McKinney)
Group Strategy Director: Sean Jecko (McKinney)
Senior Vice President/Sales/Marketing: George Diver (Sherwin-Williams)
Vice President/Marketing Communications: Ellen Moreau (Sherwin-Williams)
Director/DIY/RR Communications: Debbie Colberg (Sherwin-Williams)
Project Coordinator: Amanda Marinelli (McKinney)
Quality Assurance Specialist: Joseph Levinski (McKinney)
Content Editor: Kevin Grealey (McKinney)
Production Artist: Emily Forsberg (McKinney)

Brief Explanation
Chip It! is an interactive tool from Sherwin-Williams that instantly turns any picture on any website into a palette pulled from more than 1,500 paint colours. With one click, the first-of-its-kind bookmarklet analyses the colours from any picture selected online and identifies the corresponding Sherwin-Williams paint colours. The top paint colours are saved alongside the original image so they can be shared or used for future paint projects. The Chip It! tool allows you to turn the entire Internet into your own personal paint library, and it makes choosing colours for your home simpler than ever.