Hipster Beer by Mcgarrah Jessee for Shiner

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Hipster Beer

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market United States
Agency Mcgarrah Jessee
Art Director John Tullis
Copywriter Brian Jordan
Photographer Nicole Truly, Archival
Released February 2013

Credits & Description

The Spoetzl Brewery welcomes back Shiner Premium – a beer that was first introduced when the brewery opened in 1909. In fact, it’s the first recipe the brewery ever produced. Since those days, that same beer has been known by several names: Premium, Texas Export and most recently Shiner Blonde. From humble beginnings, Shiner Beers are now known around the country – enjoyed by beer drinkers who embrace the authenticity. The Spoetzl Brewery has always taken great pride in its history and heritage. Where they came from is very important to who they are now. That’s why they’re giving Shiner Blonde its original name back – Shiner Premium.
Advertised brand: Shiner Beer
Advert title(s): Hipster Beer
Headline and copy text (in English): Hipster Beer Since 1909. Not New. Not Improved.
Advertising Agency: McGarrah Jessee, Austin, TX, USA
Agency website: http://www.mc-j.com
Art Director: John Tullis
Copywriter: Brian Jordan
Photographer: Archival and Nicole Truly
Additional credits: Creative Director: James Mikus
Published: February, 2013























Advertised brand: Shiner Beer
Advert title(s): Not New. Not Improved. 
Headline and copy text (in English): Not New. Not Improved.
Advertising Agency: McGarrah Jessee, Austin, TX, USA
Agency website: [http://www.mc-j.com](http://www.mc-j.com/)
Art Director: John Tullis
Copywriter: Brian Jordan
Additional credits: Creative Director: James Mikus, Design Director: David Kampa, Designer: Karl Hebert 
Published: February, 2013






Advertised brand: Shiner Beer
Advert title(s): Shiner Premium Beer
Headline and copy text (in English): N/A
Advertising Agency: McGarrah Jessee, Austin, TX, USA
Agency website: [http://www.mc-j.com](http://www.mc-j.com/)
Art Director: John Tullis
Copywriter: Brian Jordan
Additional credits: Creative Director: James Mikus, Design Director: David Kampa, Designer: Lauri Johnston, Designer: Craig Crutchfield
Published: February, 2013












Advertised brand: Shiner Beer
Advert title(s): Hipster Beer
Headline and copy text (in English): Hipster Beer Since 1909. Not New. Not Improved. 
Advertising Agency: McGarrah Jessee, Austin, TX, USA
Agency website: [http://www.mc-j.com](http://www.mc-j.com/)
Art Director: John Tullis
Copywriter: Brian Jordan
Photographer: Archival and Nicole Truly
Additional credits: Creative Director: James Mikus
Published: February, 2013