Shiner Print Not New. Not Improved. by McGarrah Jessee

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Not New. Not Improved.

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Industry Beers and Ciders
Media Print, Magazine & Newspaper
Market United States
Agency McGarrah Jessee
Creative Director James Mikus
Art Director John Tullis
Copywriter Brian Jordan
Designer Karl Hebert
Released February 2013

Credits & Description

Category: Drinks, alcoholic
Brand: Shiner Beer
Agency: McGarrah Jessee
Country: United States of America
The Spoetzl Brewery welcomes back Shiner Premium â a beer that was first introduced when the brewery opened in 1909. In fact, itâs the first recipe the brewery ever produced. Since those days, that same beer has been known by several names: Premium, Texas Export and most recently Shiner Blonde. From humble beginnings, Shiner Beers are now known around the country â enjoyed by beer drinkers who embrace the authenticity. The Spoetzl Brewery has always taken great pride in its history and heritage. Where they came from is very important to who they are now. Thatâs why theyâre giving Shiner Blonde its original name back â Shiner Premium.Poster for Shiner Beer from McGarrah Jesse

Category: Drinks, alcoholic
URL: http://www.mc-j.com
Client: Shiner Beer
Agency: McGarrah Jessee
Country: United States of America
Creative Director: James Mikus
Art Director: John Tullis
Copywriter: Brian Jordan
Designer: Karl Hebert
Design Director: David Kampa